Sunday 13 November 2011

Poster Analysis (Jonny)


"21" is the fact-based story about six MIT students who were trained to become experts in card counting and subsequently took Vegas casinos for millions in winnings.

In acordance to the movie based on the above story the poster is presented on a pair of cards which in the famous casino game black jack add up to the sum of 21. This allows the viewer to clearly understand that some form of casino/ Gambling will be present in this movie. On front of the cards are the key characters in the film with the main character Ben Cambell (played by Jim Sturgess) In this shot they look superior by the way they are positioned along with their facial expressions and what they are wearing. There is a lot of light coming from behind them which adds confusion to the viewer about where this is coming from. There is a good contrast between dark and light colours although the characters wear black suits and dresses the actual poster is very light giving an interesting contrast. The actual title of the film is positioned in the centre of the poster although it is slightly angled in order to not block key features of the characters aswell as causing the viewer to tilt there head. Other important information is placed in the same wal down the page with the release date at the very bottom in quite small font in comparison to other film posters.

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